The current financial situation is not good all over the world due to the ever-expanding coronavirus. As expected, the mobile smartphone market also declined.
We will approach the first quarter of 2020 on the market in China, which quite significantly affects ours, as there are a number of Chinese brands.
According to statistics from Counterpoint Research, sales of smartphones on the Chinese market decreased year-on-year by as much as 22% and quarter on quarter to o 24%.
Here we can see the statistics of individual smartphone manufacturers. All are experiencing a decline in sales except Huawei, which is about 6% improved. Xiaomi is almost the most significant company with a decline.
The Chinese Huawei is doing well in the domestic market, but this is no longer the case on a global scale, mainly due to the ban on the use of Google services.
Total smartphone market share
The overall share still looks best for Huawei. They have a significant lead with 40%, followed by Vivo with 18%, Oppo with 17%, Apple with 10%, Xiaomi with 9% and finally other brands.
The market is currently affected by a new trend 5G smartphones. Huawei dominates here again, when they managed to sell 5G smartphones the most in 1 quarter.
This is followed by Vivo, Oppo and Xiaomi. These 5G devices increased in the number of sales in Q1 2020 up to 15%, thanks to the new models presented up to € 500.
Will prices go lower?
Whether the current situation on the smartphone market will force retailers to withdraw the prices of their devices is questionable. But we can certainly expect the same downward trend in our market.
As in other sectors, lower demand causes lower prices, so as ordinary consumers we can hope to reduce the prices of quality equipment and possibly flagships.