Chinese company Realme continues to grow and, conversely, the latest statistics from smartphone manufacturers show a decline in brands Huawei a Honor in Europe. We also know the results of other manufacturers in the first quarter of 2021.
Positive news for Realme
Smartphone sales statistics for the first quarter of 2021 have already arrived for the European market. The ranking was compiled by analysts from Counterpoint, and the first good news is that the market itself is recovering from last year's crisis and is starting to grow steadily. There is no doubt that the spreading coronavirus pandemic and the associated semiconductor crisis and chip shortages also played a role.
The first three places in Europe practically correspond to what the global results have revealed. Samsung is still at the top of the European rankings, dominating almost a third of the market, namely 32%. This is 2% more than last year and overall it is a 13% year-on-year increase.
The second place was taken by the American Apple with a market share of 28%. The popular manufacturer attracted attention with its iPhone 12 model, while in the same period last year it had a share of only 22%. Overall, this is a 31% year-on-year increase. Third place went to China's Xiaomi, with a market share of 2021% in Europe in 18. Last year, this producer recorded 11% and this is a year-on-year increase of up to 73%.
However, it is still not the highest growing producer in Europe. This became the Chinese Realme, which grew by up to 183% year-on-year, gaining a 2% share, and for the first quarter of this year, the manufacturer ranks seventh in the ranking.
Huawei and Honor fell, Oppo has 4th place
However, the negative news affected Honor, which has a new owner. It occupied the eighth place with a share of only 2% and a year-on-year decrease of 74%. Until recently, the parent Huawei, despite the sale of smartphones without Google services, took fifth place with a profit of 2%. However, this is a year-on-year drop of up to 77%. The same profit of 2% was also recorded by OnePlus in sixth place, with a year-on-year growth of 85%.
However, the promising Chinese manufacturer Oppo is also taking the floor in our country in Europe, with its market share gain of 6%. Compared to last year's two percent, this is a year-on-year growth of 94% and marks the gain of fourth place just behind Xiaomi.
We are already wondering how the Chinese manufacturer will do in the second quarter of this year. Feel free to write us your tips below in the discussion below the article. Watch our Facebook and also our portal China Planet and learn more.