Spoločnosť OnePlus has been on the market for some time now. It cannot be denied that it is one of the leaders in the production of smartphones. Customers around the world have fallen in love with the latest technologies along with premium design and OxygenOS.
However, it is no news that OnePlus has not adhered to the strategy of cheap smartphones for a long time. Every company must move forward and it is impossible to satisfy customers indefinitely in all possible directions. Nevertheless, we will see this year more affordable model in the form OnePlus North.
OnePlus Nord in the middle class shuffles the cards
More than 6 years have passed since the creation of the first OnePlus device. With the increase in popularity, technology and component prices, the prices of smartphones themselves also went up. Nickname Flagship killer lost at a time when the price was significantly higher than its predecessors.
This time, however, OnePlus is changing tactics. He decided to resurrect the old man OnePlus X from 2015, which belonged to the middle class. The new successor of the 5 year old model has the designation OnePlus North. It takes a completely different direction than the current models.
A lot has changed over the years. While flagships added the number of cameras, RAM or faster charging from year to year, middle class somehow forgot. But there was a reason for that.
A successful predecessor in the form of OnePlus X
Building a fan base and gaining trust was step number one. OnePlus X was strongly influenced OnePlus One and OnePlus 2. These were very successful despite the controversial invitation system, which included OnePlus X itself.
The company was also dissatisfied with the mid-range processors that the market offered and decided to wait. However, the situation changed and the management decided that now was the right time.
After many tests, they concluded that Snapdragon 765G it's the real nut for them.
After the number of pieces of great equipment sold, OnePlus finally has the opportunity to bring something that is not necessarily the best on the market. Many people do not tolerate performance and the price is the factor that decides on their purchase.
Enthusiasts of this brand will therefore be able to buy a phone without spending a lot of money. The head of the company himself recently revealed that the amount of new OnePlus North will be less than 500 USD, that is, something around 450 EUR.
While the OnePlus X was a fairly experimental smartphone, at OnePlus North focus mainly on less demanding customers.
They will try to attract them with a lower price tag, but there should also be great performance in the form of Snapdragon 765G, 6 GB RAM, 90 Hz AMOLED display or 4 rear cameras together with 30 W fast charging.
OnePlus North should be introduced already July 10, while it will be available from the beginning only in India and Europe.